Announcement: HMMT CORP Launches Corporate Website and Wholesale Program

BRONX, N.Y., September 29, 2026. HMMT CORP, the New York consumer products company that owns and operates the Vxcellent brand, today launched its corporate website, hmmtcorp.com, and opened a direct wholesale and distribution program for the Vxcellent bath water filter line.

Announcement summary

Since 2023, Vxcellent has sold on Amazon.com and, since 2024, at vxcellent.com. Until now, the company behind the brand had no public home of its own. hmmtcorp.com changes that. The site documents HMMT CORP's legal identity, its ownership of Vxcellent, its address and contacts, and the way it works with partners, so that customers, retail buyers, marketplaces, and press can verify the company in one place.

Alongside the site, HMMT CORP is opening a wholesale channel that lets retailers, distributors, and approved resellers buy directly from the brand owner.

About the wholesale program

The program is open to:

• Independent and regional retailers in bath, home, and pharmacy categories.
• Domestic distributors serving retail, spa, wellness, hospitality, and property management.
• Spa, salon, and wellness businesses buying for use or resale.
• Established marketplace resellers, approved case by case.

Approved partners receive direct pricing from the brand owner, US-shipped orders with itemized invoices from HMMT CORP, product content and brand assets, and, for approved marketplace partners, a brand authorization letter. Applications are made through the wholesale page and reviewed personally.

"Retail buyers kept asking who owned the brand and how to buy directly," the company said. "Now there is a clear answer to both."

About HMMT CORP

HMMT CORP is a privately held consumer products company headquartered in the Bronx, New York. Incorporated in 2023 as a New York S-Corporation, HMMT CORP creates, owns, and operates consumer brands and sells them through Amazon and its own brand websites. The company manages product development, supplier vetting, US-based inventory, and customer service in-house. More at hmmtcorp.com/about.

About Vxcellent

Vxcellent is a bath water filter brand owned and operated by HMMT CORP. The line centers on a ball-style bathtub water filter and its replacement cartridges, designed to help reduce chlorine and common impurities in bath water. Vxcellent has sold on Amazon.com since 2023 and at vxcellent.com since 2024. More at hmmtcorp.com/brands/vxcellent.

Media contact

HMMT CORP, press inquiries contact@hmmtcorp.com +1 (332) 203-1588 Boilerplate, logos, and company facts: hmmtcorp.com/press

Frequently asked questions

What is hmmtcorp.com? The corporate website of HMMT CORP, the New York company that owns and operates the Vxcellent brand. It documents the company, its brand, and how to work with it.

Who can apply to the wholesale program? Retailers, distributors, spa and wellness businesses, and established marketplace resellers with a registered business and resale documentation.

Does this change where consumers buy Vxcellent? No. Consumers continue to buy on the Amazon brand store and at vxcellent.com. The program adds retail and distribution partners.

Who is the media contact? HMMT CORP press inquiries: contact@hmmtcorp.com, +1 (332) 203-1588. Boilerplate and logos are in the press kit.

See the press kit and the wholesale program.